Cadiveu Brazilian Keratin Treatment (BKT)

I thought I had found the alternative and ultimate replacement for the Brazilian Blowout with the Cadiveu Brazilian Keratin Treatment. My clients were loving the treatment so much and were sending their BFFs to me. However that all changed after December 10th 2010 when Health Canada warned Canadians that ten additional professional hair smoothing solutions have been found to contain levels of formaldehyde above the limit set by Health Canada. An earlier advisory on Brazilian Blowout Solution was issued on October 26, 2010. These products are known to be available at salons across Canada but are not generally available directly to consumers.

Brazilian Thermal Reconstruction by Cadiveu was on that list along with the following:

  • Keratin Complex Smoothing Therapy by Coppola
  • Advanced Brazilian Keratin Treatment by Marcia Teixeira
  • Chocolate Extreme De-Frizzing Treatment by Marcia Teixeira
  • Global Keratin Taming System Strawberry by Global Keratin
  • Global Keratin Taming System with Juvexin Strawberry Resistant by Global Keratin
  • Global Keratin Taming System with Juvexin Strawberry Light Wave by Global Keratin
  • Pro-Collagen RX Keratin Treatment
  • IStraight Keratin (Advanced Keratin Treatment) by IBS Beauty

If you haven't experienced a smoothing treatment then you are missing out on this amazing frizz tamer. Granted I am not taking new clients for this service. It is not like those products that you see in the drugstore that promise you the world and fail to deliver on their promises. This service is so amazing and you will never go back to frizzy hair again. My clients are still calling and asking for this service in spite of the Health Canada warnings.

Brazilian Keratin Treatment (BKT) by Cadiveu is the ultimate replacement for Brazilian Blowout. The similarity of each product is one uses 'amino acids' and the other 'keratin', both proteins which are building blocks of hair.

That said - the results were spectacular in the fight against frizzy hair. By using the flat-iron, I seal the keratin in the cuticle of your hair shaft which lasts from 3 – 6 months. It leaves you with very manageable hair that is soft, shines like glass and best of all you do not have any frizzy hair. Especially during the rainy winter months of Vancouver, your hair will behave.

With the major popularity of this service there will always be new products that help to fill the void in the market, that said, there are so many other products out there. I will continue to research and will find the best new products for my clients. In fact there are a few products that I am bringing in and look forward to continuing this service for all of my loyal clients...

Cadiveu symbolizes research, innovation and development of efficient products and perfect harmony between natural and technological elements. Natural raw materials are from our rich Amazon Forest. Their exclusive formula is developed by chemists and qualified cosmetologists and result in high performance products that guarantee excellent results. The complete line is rich in special active principles based in cocoa, keratin and panthenol. Extremely moisturizing, the products provide a natural smoothing effect and eliminate frizz.

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What is Brazilian Keratin Treatment?

Cadiveu key features and benefits:

  • Keratin
    • The key structural material of the outer layer of human hair nails and skin
    • Lack of keratin in the hair causes split ends , breakage, and frizz
    • Excess of keratin can also cause hair to become course and brittle
    • Cadiveu contains 0.5% of Vegetable Keratin from Palm, which is the perfect amount needed to strengthen the hair and improve elasticity
  • Panthenol
    • Is a pro-vitamin, B5 and antioxidant
    • In Cadiveu, panthenol is a humectants, emollient and moisturizer
    • It binds to the hair shaft, coats and seals the surface making hair healthy and shiny
  • Cacao (pronounced ca-cow from the coco bean)
    • Is derived from Theobroma Cacao beans, which literally means “Food of the Gods”
    • Cacao contains over 300 compounds including sulphur which helps form stronger hair and nails
    • It absorbs easily, moisturizes and hydrates dry brittle strands

How does Cadiveu work?

  • Ph Chemistry Story - Potential Hydrogen
    • Ph scale from 1-14 with 1 being acid and 14 being alkaline & 7 being neutral
    • Acid contracts, alkaline expands
    • Normal Ph of hair and skin is 4.5 – 5.5
    • Hair cuticle that us tight, flat and transparent reflects light, making it appear very shiny
  • Cadiveu uses advanced technology to infuse Keratin, Panthenol, and Cacao with Ph chemistry to modify the hair cuticle while improving the integrity of the hair:
    • Cadiveu Anti-Residue Shampoo has a Ph of 9, which opens the cuticle layer and prepares the hair for the Restructure Solution
    • Cadiveu restructure Solution – Ph 2.5 modifies the hair cuticle and with the heat from the flat iron, drives Keratin, Panthenol, Citric Acid, and Cacao into the cuticle layer of the hair
    • Cadiveu Masque - Ph of 4.5 brings the hair back to the normal Ph range, seals and flattens the cuticle layer making it flat and shiny so it reflects light